war against tobacco

There was a campaign that was created once in the war against the war of tabacco.

It was called, "Truth."

It created a lot of buzz and a video that ended with the words,

"Years from now, when our grandchildren look at us and say, 'In the war against tobacco, what did you do?'

we want to look them in the eye and say, 'I was in advertising.'"

after so long.

after so long,
i found something that i thought was somewhere else...
just right in front of me everyday.

after so long,
i found something that i never thought i lost...
when it was gone all along.

after so long,
i finally found the answer...
that's been lost so long.

paper hearts and concrete slabs

hearts ain't made of concrete...

you can't just decide to smash it and expect it to be molded back perfectly.