Why branded goods are expensive.

Long long ago, before brands like Zorro, Uppergarment, Losing Sucks and Co. and Ms. Selfish were even born, lives a brand called L. (wooo. I just want to watch the show la. haha.)

Okay okay, maybe.... Xios.

Xios was named after it's creator, who was a genious in designing. Be it apparels or watches to even undergarment, Xios was able to satisfy everyone's needs in such aspects. (Author's note: is it too exaggerating? bah. you get the point. Xios was popular in modern day terms.)

Xios started off with high prices. The marketing department and blah blah did their market researches, and believed that the demand of Xios' products is overwhelming, and people are willing to pay.

So Xios jacked up their price. WOOO. Big money. You get the point.

One day, Xios (the creator) felt that it was wrong. He shouldn't limit his designs and everything to the rich. He shouldn't limit his products to only one group of people, who are simply rich. So he decided to drop the prices to something that everyone can afford his products.

And so he did.

Know what happened next?

The poor began buying from him. GREAT! But the rich stopped subscribing to his products.


Moral of the story?
Sometimes it doesn't pay to be kind. Okay, most. (And of course, a lesson to all brands in future, to be sure if they want to be a branded one, jolly well keep their prices and standards.)